November 1, 2022
What if you could have full flavor with half the salt? What if you could reduce your risk of heart disease and hypertension? It’s possible now with MicroSalt®’s innovative solution.
Excessive sodium intake has become a major public health concern that’s contributing to increasing cases of hypertension and heart disease. Despite the FDA’s recommended daily limit of 2,300 mg per day, U.S. sodium consumption averages a dangerous 3,400 mg. Reducing daily sodium intake could help prevent unnecessary deaths related to sodium-induced hypertension and cardiovascular disease, and MicroSalt® is paving the way with support from EnviroStar.
MicroSalt® is a 100% natural salt that delivers 50% less sodium without compromising taste. The key — patented technology that reduces the size of the sodium. Their product delivers full salt flavor because it is real salt.
Their patented technology achieves the same saltiness of traditional salt with half the sodium by reducing the salt particle size roughly 100 times. Due to the size of the particles MicroSalt® dissolves virtually immediately, delivering a higher sense of saltiness with less salt. The product is ideal for many applications like chips, nuts, crackers, popcorn, energy bars prepared pasta and more. Plus, there aren’t any added substitutes like potassium chloride.
“Low-sodium snacks struggle against public perception,” said Rick Guiney, CEO of MicroSalt®. “Producers of healthy choices face the prevailing image of low-sodium snacks being bland and flavorless.”
Consumers demand a satisfying, salty taste and will even choose to compromise their health to do so, but MicroSalt® exists solely to provide a solution that’s healthier and tastes great. To prove it, the company created a line of potato chips, SaltMe®, now carried in all Kroger stores and available on Amazon in four flavors.
MicroSalt®’s vision is to reduce sodium intake globally by enabling food manufacturers the ability to extend their product offerings to include reduced sodium items. But every manufacturer requires a customized recipe and that’s where EnviroStar enters the picture.
“Traditionally our manufacturing is done on big equipment. It’s five stories tall and you don’t turn it on just for five pounds at a time. That makes it very difficult for us to test different formulas, different presentations, different colors, or different flavors,” said Javier Contreras, Chief Supply Chain Officer for MicroSalt®. “This is how EnviroStar is really helping us. We don’t have to say no anymore. EnviroStar gives us the ability to test and present different options to our customers.”
EnviroStar’s innovative spray drying system and contract tolling services are a key part of MicroSalt®’s supply chain. “Not only does EnviroStar provide the lab environment we need to complete our work, but their expertise is essential to understanding if a product can be scaled,” said Contreras. “Mark and Clint are savvy. They know how to calculate how our yields and ratios for flavor will be impacted as we scale from test to full scale production.”
Additionally, Guiney shared, “EnviroStar is truly helping us bring this sodium reducing solution to reality.”
EnviroStar is proud to partner with nutritional companies like MicroSalt® to create quality products that benefit mankind.
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